Wednesday 8 February 2012

Purple Ronnie Brightens Up Valentine's Day with a Splash of Colour

Romantic rhyming favourite, Purple Ronnie, is creating a series of one-off poems for loved-ones this Valentine’s Day, to accompany a very special gift – your very own colour.
A world first, men and women will be able to gift their loved-ones an actual colour for them to own, through Facebook.com/OwnAColour, for a minimum donation of £1 – an initiative in aid of UNICEF, the world’s leading children’s organisation.

The gift of colour, accompanied by a unique Purple Ronnie poem, will be available today until Valentine’s Day itself and provides a special solution for all those Valentine’s Day gifting dilemmas, whilst also contributing to a great cause.
The limited-edition poem, in Purple Ronnie’s iconic cheeky style, will appear on your loved-ones Facebook wall on the 14th February, along with a link for them to pick and name their colour of choice. 

With Own A Colour, your Valentine will be the exclusive owner of one of the 16.7 million colours that the average computer, smartphone or tablet can display. 
Recent celebrity donators include The Saturday’s beauty Frankie Sandford as well as other UNICEF Ambassadors and fans such as Jemima Khan, Matt Dawson and Sir Roger Moore.

Jemima Khan named hers CFC Blue for her Chelsea mad son,
Sir Roger Moore’s Swedish Blue for his wife 
and Matt Dawson’s colour reminds him of his wedding day.
To Own A Colour, and for more information, visit: Facebook.com/OwnAColour

About Own A Colour
Own A Colour is a charity initiative, in aid of UNICEF and powered by Dulux, which allows you to own or gift your very own colour from a choice of 16.7million.  The minimum donation for a single colour is £1, but there is no limit to the total donation you can make.  The project is powered by Dulux, in a bid to ‘add colour to people’s lives'.  To date, Own A Colour has raised over £99,000.
About UNICEF
UNICEF is the world’s leading children’s organisation, working for children and their rights in more than 190 countries. Together with our partners, UNICEF delivers health care, nutrition, education and protection to children in urgent need.
For more information please visit www.unicef.org.uk
About Purple Ronnie
Purple Ronnie was created nearly 25 years ago by Giles Andrae, the UK’s most published living poet.  Now owned by leading family entertainment producer Coolabi, Purple Ronnie is renowned for its witty rhymes and simple illustrations, primarily on greetings cards but also across a wide range of other gifting merchandise.
For more information visit www.purpleronnie.com

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