Tuesday 24 July 2012

Summer Maxi Dresses by Casson London


British Label Casson London's SS12 ‘Holiday Collection’ is ideal for the hot spell we are having.
It features easy-wear jersey maxi dresses in a colour pallet of navy, tan and coral. 


British designer Hannah Casson pays tribute to her home town by naming her designs after some of London’s favourite pubs: Alma, Dove and Victoria.



Left: The Alma dress in tan and coral. 
Price £165
Has racer back, elasticated waist, lined bodice and floor length gathered skirt.
Fabric: 96% viscose, 4% elastane
Also available in tan & navy; all navy and all coral
 








 
Hannah says that London’s pubs provide the perfect metaphor for her combinations of easy-to-wear urban style staples with that unmistakable London-rock edge. “Pubs have been at the heart of London for centuries and have managed to stay at the forefront of contemporary British culture without ever going out of style. I want Casson to emulate that.” 




Left: The Victoria dress in tan
Price £165
Gathered halterneck allows for a high or a low neckline.
Has low scooped back
Fabric: 96% viscose 4% elastane
Also available in navy and coral

















Left: The Dove dress in coral
Price £170
The wide gathered straps cross over at the back.
Has elasticated waist and long gathered skirt 
Fabric: 96% viscose & 4% elastane
Also available in navy













This new label is proud to be both designed and manufactured in Britain and has been crafted in East London by local specialist dress-makers. Hannah says “I want to make “Made in Britain” the ultimate in credibility. Buying British seems to have become a moral obligation. At Casson London, we make sure we deserve that preference by making style and quality our main priority,”


Available online at www.cassonlondon.com

2 comments:

  1. I'm all for maxi dresses, all the time!

    ReplyDelete
  2. Nice holiday collection. really maxi give more relax in holiday's time!!
    Angelababy

    ReplyDelete

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