Grocery
shoppers in London today are in for an icy surprise as the multi
award-winning film Frozen will be sold from the sub-zero temperatures of
the frozen foods
aisle in a unique, first of its kind retail trial.
For
one day only visitors to Sainsbury’s Wandsworth can pick up their copy
of the film, which is released nationwide on Blu-ray™ and DVD today,
straight from
the freezer whilst shopping for their frozen produce.
The ice cool initiative marks the first time a film has been sold in this way.
Celebrity
mum Denise Van Outen was the first shopper to pick up a copy of the
film from its unique new home at the south London store. “DVDs aren’t
something
you expect to find in the frozen aisle, but Frozen is an extraordinary
film so it is only right that it is sold in an extraordinary way.”
Ziggie Singh, Store Manager at Sainsbury’s Wandsworth, said:
“DVDs
and Blu-rays usually sit in our entertainment section, but with Frozen
we wanted to do something a little different and bring it to our
customers in a new
and exciting way. It’s the perfect film for families, and now mums and
dads can pick up a copy whilst shopping for their frozen goods.”
Frozen
has broken all records to become the biggest Walt Disney Animation
Studios most successful feature of all time taking over $1 billion
globally and over
£39 million in the UK and Ireland alone.
Frozen is available from today on 3D Blu-ray, Blu-ray, DVD.
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