Sunday 23 November 2014

E L James collaborates on new Fifty Shades of Grey Lingerie & Sleepwear collection at Tesco‏

AS NEW COVER ART FOR THE E L JAMES NOVEL LAUNCHES, THE OFFICIAL FIFTY SHADES OF GREY LINGERIE & NIGHTWEAR COLLECTION ARRIVES AT TESCO FOR CHRISTMAS.

 Following the launch of its debut collection in September, a new Christmas offering of Fifty Shades of Grey Lingerie & Sleepwear for women arrives from November 24th.
Designed in collaboration with Fifty Shades of Grey author E L James and new campaign imagery by Rankin, the collections are inspired by the global best-selling trilogy.



The range comprises of over 19 new pieces for women with luxe additions including logo sleep-masks and sheer lingerie in jewel tones.




 E L James, who was involved at every stage of the creative process, says of her inspiration behind the collection, “For the Christmas collection we wanted dark and sensual pieces with a hint of decadence. We went for rich, deep red and midnight black to create a forbidden allure, and used signature embroidered elements and silk trimmings to add a touch of festive luxury”.




The women’s collection begins with Seduction.



 Enchanting in red, the range offers balconette bras and plunge bras with a matching brief and thong with delicate sheer panels. There is also a bespoke signature placement guipure featuring the Fifty Shades of Grey mask.




The romantic ‘No Peeping’ Tie Side Knickers and Eye-mask sets in red & black are beguiling new designs, contemporary with a timeless feel.

The Temptation

Balconette Bra, Short, Thong and Babydoll in red silk features a seductive black lace overlay detail,the season’s most romantic collection. All pieces work together to move effortlessly between lingerie and nightwear.


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